HWF Hamburg Business Development Corporation visits India

The year 2017 began with a special trip for the Hamburg Representation Mumbai. One of the five partners of Hamburg's representative office in Mumbai, the HWF Hamburg Business Development Corporation, set off on a journey to India to promote Hamburg as a business location.

Vibrant Gujarat 2017

The chosen starting point for the joint trip was Ahmedabad in the state of Gujarat, as the city hosted the 2017’s Vibrant Gujarat, which is the largest trade fair in India and consequently offered an ideal platform to get in touch with internationally oriented Indian companies. In addition to the visit to the trade fair, the focus was on exchanging views with multiple companies. First of all a business meeting was held with Loxim GmbH and Myra Products GmbH, both of whom already run Hamburg based operations.

On the left picture from left to right: Heiko Mohn (Managing Director Hamburg Süd India Pvt Ltd., Lee Lee Ong (Project Manager South East Asia, HWF), Peter Deubet (Chief Representative, HRM), Gabriele Bohner (General Vice Consul, Mumbai), Lukas Schmitz (Hamburg Manager, HRM) und Sophia Nebel (Hamburg Assistant, HRM). On the right picture: Lukas Schmitz (Hamburg Manager, HRM) and Lee Lee Ong(Project Manager South East Asia HWF)           

This mutual exchange presented a good opportunity to discuss further development and future cooperation. In addition to the expansion of business activities, the India Week Hamburg 2017 was also an issue.

India Week

The India Week, which will take place from 6th - 12th November 2017 in Hamburg, is a plattform that exemplifies the various and manifold connections between Hamburg and India, strengthens already existing ties and lays a foundation for new ventures and cooperations to be launched. In addition to sponsorship, Indian companies were also genuinely interested in active participation.

However, not only did the consultations strengthen already well-established relationships, but have also created new connections through various B2B meetings with companies interested in the city of Hamburg. A focal point of interest for Indian companies was thereby Hamburg’s reputation as a leading logistics hub, which is home to the largest port in Germany. 

Trade Partner India

Trade between India and the port of Hamburg is becoming increasingly important. A new record volume is expected for 2016 with about 250.000 TEUR. Within the first nine months, direct container traffic with India reached a volume of 188.000 TEUR, an increase of 6,8 percent. This figure puts India on the 8th  rank among the trading partners of the Port of Hamburg.


During Vibrant Gujarat 2017 new contacts to among others wind energy associations were made. Since the Hanseatic city hosts the WindEnergy Hamburg, this continues to strengthen its well-established position as the world’s primer wind energy center.

WindEnergy Hamburg 2016

WindEnergy Hamburg 2017 once again significantly increased its internationality compared to its premiere in 2014: Some 35 000 trade visitors from 48 nations came to Hamburg. The share of international visitors rose to about 40 percent, the share of international exhibitors to 44 percent. 

The second part of the journey lead to Mumbai, the maritime and financial metropolis of India. Here, further B2B meetings were held, in which various topics like establishing a company, taxes, and the general business environment were covered. 

Visit to the port metropolis Mumbai

On the evening of the 12th of January, an evening reception took place at the Royal Bombay Yacht Club with the theme "Hamburg as a business location". In vintage atmosphere chief representative Peter Deubet opened the evening, before General Vice-Consul Gabriele Bohner continued by elaborating on the advantages of Germany and Hamburg in particular. As a highlight, Ms Ong presented the peculiarities of the Free and Hanseatic City of Hamburg, which underpinned the interest that had already risen in the preliminary talks. The evening was continued in this pleasant environment and encouraged diversified and exciting conversations.


Lee Lee Ong (Project Manager South East Asia HWF) (left) during the evening reception at the Royal Bombay Yacht Club (right)

To conclude, the HWF's trip to India was a great success, highlighted by the various aspects and destinations. This has, however, only been the beginning of a series of planned mutual visits and future talks with Indian companies, which will hopefully settle in the Free and Hanseatic City of Hamburg in the near future. In addition, this trip has enabled the Hamburg Representation Mumbai to produce synergies and represent Hamburg in all fields.

<< Back to Blog