The HamburgAmbassadors are the representatives of Hamburg Metropolitan Region all over the world. What unites all of them is a strong commitment to Hamburg. Either they were born in the Metropolitan Region, or they have lived, worked or studied in Hamburg, which is why they feel a strong connection towards the city.

The program started in 2005 and has 36 ambassadors all over the world, contributing to Hamburg’s strong network. The ambassadors engage themselves in different contexts to promote Hamburg. This is done via events, lectures, talks or by organizing the so-called „Hamburg Nights“. Additionally, HamburgAmbassadors also support the organisation of trade fairs, meetings and conferences. In doing so, they strengthen existing contacts and develop new connections for Hamburg.

Once a year, all HamburgAmbassadors come together in Hamburg in order to get to know each other and the partners within the city. They obtain the newest information on developments and trends within Hamburg.

For further information, please follow this link

This map offers an overview of all existing HamburgAmbassadors in the world.


HamburgAmbassadors in India

Since May 2012, Amita Desai is the HamburgAmbassador in Hyderabad. She did her M.A. as well as her M.Ed. at the University of Hamburg in Education, English Language and American Literature. Before becoming the Executive Director of the Goethe-Institut in Hyderabad in 2003, she has worked in the Indo-German Chamber of Commerce in Mumbai and afterwards in the Goethe-Institut Max Mueller Bhavan in the same city.