The HamburgAmbassadors are the representatives of Hamburg Metropolitan Region all over the world. What unites all of them is a strong commitment to Hamburg. Either they were born in the Metropolitan Region, or they have lived, worked or studied in Hamburg, which is why they feel a strong connection towards the city.

The program started in 2005 and has 36 ambassadors all over the world, contributing to Hamburg’s strong network. The ambassadors engage themselves in different contexts to promote Hamburg. This is done via events, lectures, talks or by organizing the so-called „Hamburg Nights“. Additionally, HamburgAmbassadors also support the organisation of trade fairs, meetings and conferences. In doing so, they strengthen existing contacts and develop new connections for Hamburg.

Once a year, all HamburgAmbassadors come together in Hamburg to get to know each other and partners within the city. They obtain the latest information, developments and trends within Hamburg.

For further information, please follow this link.

HamburgAmbassadors in India

Since May 2012, Amita Desai is a HamburgAmbassador based in Hyderabad. She completed her M.A. as well as her M.Ed. at the University of Hamburg in Education, English Language and American Literature. Before becoming the Executive Director of the Goethe-Institut in Hyderabad in 2003, she worked at the Indo-German Chamber of Commerce and afterwards in the Goethe-Institut Max Mueller Bhavanin Mumbai.